This week, we’re tackling something no one wants to face but many local businesses do: losing access to your Facebook page. Whether it was hacked, deleted, or locked down with no support in sight, we’re sharing exactly how to start fresh and rebuild your presence from the ground up.

In this issue:

Let’s dive in:

Amanda Robinson is one of Canada’s leading voices in digital advertising and a Meta Certified Lead Trainer. As the founder of The Digital Gal, she’s spent over a decade helping small businesses navigate the ever-changing world of Facebook and Instagram—especially when things don’t go as planned.

We asked Amanda what she’d say to a business that’s just lost access to their Facebook page and has to start fresh. Her response is both grounding and empowering:

We couldn’t agree more. Losing a page might feel like a total wipeout, but your brand, your voice, and your value don’t disappear with it. Your audience still exists, and so does your reputation. What changes now is your toolkit—and with the right mindset, your next page can be even stronger than the last.

So, your Facebook page is gone. Whether it was deleted, hacked, permanently locked, or just such a tangled mess that you have to cut your losses, it can feel like you’re back at square one.

But here’s the good news: you’re not.

As Social Media Managers and Brand Builders, Heron Media has helped many clients rebuild from scratch. We’re giving you five creative ways you haven’t tried yet to leverage your connections and rebuild bigger and better than before.

Here are some practical and creative ways to rebuild your following and get back in front of your audience.

Take advantage of every other channel you possess to reach your audience and drive them to the new page. Start by posting on your personal Facebook profile; friends and family are a great place to start. After that, hit all the rest:

Keep it real and appreciative. People want to support you, they just need to know how.

You can also invite them to help spread the word by sharing the new page.

Over a few posts, reintroduce your business and rebuild trust with your audience. Here’s a simple structure:

Running a small monthly giveaway is a great way to drive traffic to your new page and give people a reason to follow. Keep it simple and relevant — a free product, a gift card, or a service your ideal customer would actually want.

Make sure entry happens on Facebook, but promote it across your other platforms like Instagram, email, and even in-store if you have a physical location.

A little sign at the counter or a note on your business card with a QR code linking to your Facebook page can go a long way. When people know there’s something to win every month, they’re more likely to check back, follow along, and stay connected.

Including a QR code on your invoices or receipts is an easy way to reconnect with existing customers and guide them to your new Facebook page. It requires no extra effort from the customer as they’re already engaging with your business.

Simply link the QR code directly to your new page and add a short message like “Follow us on Facebook for updates, giveaways, and more!” It’s a small touch that can consistently drive traffic and rebuild your following over time.

Rebuilding your page’s reach starts with showing up and being social. Use your new page to actively engage with others in your community:

Think of it like relationship-building; showing up for others encourages them to show up for you.

Rebuilding after losing your Facebook page can feel frustrating — but it’s also a chance to reconnect with your audience in fresh, intentional ways. With the right mix of consistency, creativity, and community engagement, you can rebuild stronger than before. Focus on relationships, share your story, and don’t be afraid to try new approaches.

If you're starting over, start smart. Amanda Robinson of The Digital Gal has created an incredibly helpful Facebook Ads Starter Kit that walks you through the essential first steps: setting up a new Facebook Page, linking it with Instagram, connecting an ad account and payment method, and launching your first ad.

Even if you’re not ready to advertise just yet, this guide lays a solid foundation. By following best practices from the beginning, you reduce your chances of running into issues down the road and set yourself up for long-term success on Meta platforms.

One of the missions behind The YYJ Scroll is to elevate creators who are using social media to build community, uplift others, and create something meaningful. This week’s feature feels especially timely as Father’s Day is tomorrow, and June is Men’s Mental Health Month.

Meet Graham Meckling, the founder of Truedad, a modern-day toolkit for navigating the chaos, comedy, and connection of fatherhood. He’s also a former award-winning restaurateur turned award-winning author, dad, and all-around builder—of businesses, of stories, and of community.

Based here in Victoria, Graham brings creative energy and lived experience to everything he touches—from launching adhdcentral.com with analog tools designed for neurodivergent minds, to publishing Babies Don’t Talk, a raw and hilarious take on the early days of parenthood.

Whether he's building something with his son or hosting backyard fundraisers full of great food and better stories, Graham reminds us that fatherhood is worth celebrating and that connection, especially for men, matters more than ever.

Follow @truedad.community to keep up with what he’s creating next.

That’s it for this week’s edition of The YYJ Scroll. If you’ve ever lost access to your Facebook Page or want to be ready just in case, we hope this guide gives you a practical path forward.

Your digital presence is more than just a page. It’s the relationships, reputation, and resilience you’ve built, and those don’t disappear overnight.

This post will stay up on our newsletter landing page, so you can revisit it anytime you need a reset or a little reassurance. You got this!

Stay Cool,

The Heron Media Team

Be the smartest person in the room by reading 1440! Dive into 1440, where 4 million Americans find their daily, fact-based news fix. We navigate through 100+ sources to deliver a comprehensive roundup from every corner of the internet – politics, global events, business, and culture, all in a quick, 5-minute newsletter. It's completely free and devoid of bias or political influence, ensuring you get the facts straight. Subscribe to 1440 today.

Sign up now!